Jessica Toon

A senior executive born and raised in Seattle, Jessica has dedicated her career to developing audience and supporting creative communities through mission-driven arts and culture organizations. Previously, she co-owned and operated an independent record label; served as Chief Marketing and Communications Officer for the Seattle International Film Festival (SIFF); was recruited as Head of Marketing and Audience Development to lead the strategic brand and growth initiatives for Paul Allen’s Experience Music Project, successfully pivoting the brand to Museum of Pop Culture (MoPOP) and eliminating reliance on founder funding; and has worked with multiple private clients to develop and manage their creative investments and philanthropic initiatives across music and the arts.

In 2017, she entered the blockchain space as Chief Marketing Officer at New Alchemy, and has helped to launch multiple startups including Roman Coppola’s Decentralized Pictures, renowned futurist and Snow Crash Author Neal Stephenson’s LAMINA1, and a venture studio focused on incubating artist-owned platforms and investing in new IP. She continues to serve as strategic advisor to several culturally relevant companies that sit at the intersection of art and technology, bringing a focus on innovating tech that privileges artists and creators, builds safe and equitable spaces and experiences, incentivizes ethical behavior, and demonstrates commitment to offset environmental impact.

Jessica is currently Senior Executive Director of the Recording Academy’s (GRAMMY Awards) Pacific Northwest Chapter and is mid-term in a Mayoral appointment as Vice Chair of the Seattle Music Commission, advising the City and its lawmakers on music, arts, and nightlife-related policy and legislation.